Welcome

We are excited to collect comments and suggestions from stakeholders around our beautiful region. We will be using your input to refresh and revitalize the existing Cowichan brand and increase the effectiveness of our destination marketing initiatives.

We all know that Cowichan is a unique and amazing place. The purpose of the Tourism Cowichan Society is to promote the desirability of our region to potential visitors by telling the story of Cowichan in a way that taps into the essence of the area. What better way to do that than through the experiences of the people who know the region best: our residents.

Destination marketing is always most effective when it is industry-driven. By contributing, you will be helping us assemble the elements we need to create great marketing campaigns, and influencing the future of tourism in Cowichan.

Thank you for being part of Tourism Cowichan!


About Tourism Cowichan Society

Tourism Cowichan Society

The Tourism Cowichan Society (TCS) is a non-profit society delivering destination marketing services to the region. Our primary goal is to build tourism campaigns that benefit all our local businesses. Our stakeholders – tourism businesses, organizations and individuals who become stakeholders,  will be able to leverage their own marketing budgets from us in order to increase and improve their presence in the tourism market.

TCS is active in gathering input and feedback on the current state of tourism through our relationships with our stakeholders, 4VI (formerly Tourism Vancouver Island), Destination British Columbia, the Tourism Industry Association of BC,  and many other supporting organizations.If you are interested in becoming involved with the Tourism Cowichan Society, please reach out to martina@tourismcowichan.com

Benefits

Are you a tourism or hospitality focused business or organization operating in the Cowichan Region? Join the Tourism Cowichan Society in showcasing Cowichan as a destination for leisure travelers. By joining you gain access to our wide range of benefits and advertising opportunities that can help grow your business. 


Marketing Tools and Resources

Share Your Cowichan Places and Stories

Cowichan. Why do you love it?

Effective content for a successful destination involves tourists and local residents proudly promoting a destination in a natural, authentic voice.

Do you have a story that you like to tell when people ask you what you love about Cowichan? Is there a place, an event or a person that you feel sums up the uniqueness of our region? Maybe it’s a shop, a beach, a hike, a festival, a farm, an artist, a gathering place or a silent forest clearing.

Have a story you’d like to share? Please email martina@tourismcowichan.com

Tell us about it!


Resources, Information and Marketing tools

Tourism Cowichan is pleased to provide information on research, marketing initiatives, and other resources of benefit to our stakeholders. TCS actively works with stakeholders, partners and the community to shape the future of sustainable tourism, the tourism economy in our region, and to deliver our brand promise to each and every visitor. Our core responsibility is to showcase the activities and amenities that are integral to our brand.

DBC Content Hub

The BC Content Hub is a portal to Destination British Columbia’s digital asset management system (DAM). Available assets from Destination BC and our partners can be found here and used to promote tourism in British Columbia. Find out more about how you can use these assets to market your business in Cowichan.


Cowichan in the media

As more and more visitors are discovering Cowichan, we are pleased to share the resulting stories. Please click here to read, and enjoy!


Tourism Development Fund

Tourism Cowichan is in the process of creating criteria so that local applicants have access to $100,000 in funds. This project is funded through MRDT revenues from the Cowichan Region’s tourism sector. The Tourism Development Fund program is designed to provide non-capital, project-based funding that encourages the development of innovative new tourism products. This will enhance Cowichan’s visitor experience while creating opportunities in our industry. Applications will be open in the fall of 2022.


Stakeholder Events

Provide Stakeholder Feedback – Round Table Meetings in 2022/2023

Locations and agendas will be circulated 30 days prior – Online forums will also be open to allow for participation from those unable to meet in person. 


Attractions & Activities
1pm – 3pm
October 26, January 26, April 26

Accommodation
9am – 11am
October 27, January 27, April 27

Food & Beverage
1pm – 3pm
October 27, January 27, April 27 

Arts & Culture
9am – 11am
October  28, January 30, April 28

Retail
1pm – 3pm
October  28, January 30, April 28

For more information, please connect with  martina@tourismcowichan.com


Stakeholder REgistration

Travel Notes Newsletter

Stay in touch with what’s happening in Cowichan!