Mission & Vision 

Tourism Cowichan Society (TCS) is an industry-led destination management organization that supports and contributes to a sustainable future for tourism businesses in the region through data-informed, regional marketing campaigns, industry development, and destination management.

Vision: Tourism in the Cowichan region is a significant contributor to the region’s economic and social well-being, with the region being recognized as a premier destination for leisure getaways and vacations.

Mission: Contribute to increasing the economic and social benefits of a thriving tourism industry through focused, industry-driven and professionally managed marketing and promotion of the region into the nearby markets; and supporting the efforts of regional, provincial and national destination marketing.

Stakeholder Information

Board of Directors

Strong leadership and guidance is provided to Tourism Cowichan Society by its Board of Directors, representing a broad spectrum of Cowichan’s tourism industry. These board members volunteer their time and contribute extensive knowledge and experience to ensure transparent and meaningful collaboration with tourism stakeholders in the Cowichan region.  

Interim Chair: Bob Day, Ts’uubaa-asatx Nation

Past Chair: Janet Docherty, Merridale Cidery & Distillery

Treasurer-Secretary: Leif Bogwald, Vancouver Island Expeditions

Director: Josh Handysides, Malahat Nation

Director: Evelyn Gates, Farm Table Inn

Director: Shawn Kosmuk, Oak Bay Marine Group

Director: Ian McPherson, Brentwood College School

Director: Brennan Colebank, Stillhead Distillery

Director: Carol Messier, Maple Bay Marina

If you are interested in board opportunities with Tourism Cowichan Society, please reach out to kenzie@tourismcowichan.com

Visitor Centres

Looking for assistance while you’re in the area? Visit our friendly and welcoming staff at one of our Visitor Centres.

Visitor Centres